SIGURVEGARI Í EUROPEAN SEARCH AWARDS

Herferðin fékk verðlaun fyrir „Best local campaign“.

Case studies project

Pay-Per-Domination

“WOW air is a cheeky Icelandic low-cost airline that flies to Iceland from a number of European cities the whole year round and recently added North America to its increasing list of destinations.”

Yfirlit

  • Útflutningur skyrs á nýja markaði
  • Breskir neytendur kynntir fyrir skyri
  • Aukin vörumerkjavitund
  • Söluaukning

Lausnin

  • Að búa til YouTube- auglýsingaherferð úr núverandi sjónvarpsauglýsingu.
  • Google display og auglýsingar á leitarvélum.
  • Að koma skilaboðum til fyrirfram ákveðinna hópa, út frá til dæmis áhugamálum eða staðsetningu.

Útkoman

  • Vörumerkjavitund jókst um 34%
  • Áhugi á vörumerkinu jókst um 51%
  • 200% meiri sala en spáð var fyrir

Erna Erlendsdottir – Vef- og vörumerkjastjóri fyrir MS Skyr

„We were extremely happy with the campaign and The Engine Iceland. The Engine’s strategy to repurpose the ad we already had to Youtube was substantial. We believe this is a big part of why our campaign was successful. Thor was very attentive to the campaign, he was always making sure everything was working perfectly, adjusting what was needed and made sure that we were using our funds correctly”

VILTU GANGA Í HÓP ÁNÆGÐRA VIÐSKIPTAVINA?