WINNER OF THE EUROPEAN SEARCH AWARDS

The campaign won the category “Best local campaign”.

 

Case studies project

Pay-Per-Domination

“WOW air is a cheeky Icelandic low-cost airline that flies to Iceland from a number of European cities the whole year round and recently added North America to its increasing list of destinations.”

Overview

  • Export Icelandic Skyr to new markets
  • Introduce Icelandic Skyr to British consumers
  • Build brand awareness
  • Drive sales

Solution

  • Repurposed TV ad into YouTube TrueView campaign
  • Ran Google display and search ads
  • Delivered advertising messages to specific interest groups and geographic targets

Results

  • Brand awareness grew 34%
  • Brand interest increased 51%
  • 200% higher sales than forecast

Erna Erlendsdottir – Web & Brand manager at MS Iceland Dairies

“We were extremely happy with the campaign and The Engine Iceland. The Engine’s strategy to repurpose the ad we already had to Youtube was substantial. We believe this is a big part of why our campaign was successful. Thor was very attentive to the campaign, he was always making sure everything was working perfectly, adjusting what was needed and made sure that we were using our funds correctly”

Join our group of happy clients