Case studies project
Pay-Per-Domination
“WOW air is a cheeky Icelandic low-cost airline that flies to Iceland from a number of European cities the whole year round and recently added North America to its increasing list of destinations.”
Overview
- Export Icelandic Skyr to new markets
- Introduce Icelandic Skyr to British consumers
- Build brand awareness
- Drive sales
Solution
- Repurposed TV ad into YouTube TrueView campaign
- Ran Google display and search ads
- Delivered advertising messages to specific interest groups and geographic targets
Results
- Brand awareness grew 34%
- Brand interest increased 51%
- 200% higher sales than forecast
